Dvd cover final

Magazine Final Advert

Magazine cover initial idea

As a group we took photos of the artist against a wall with leaves below. I liked the colours within the image and decided to edit them and add bright text to stand out, but that also went along with the general colour scheme. I edited the background to black and white and keep the leaves and shirt in colour to make the image different and quirky. The blue accent of the shirt then went with the writing.

Magazine Advert

I have developed my first idea of having a cartoon background and the lead singer in natural. i decided rather than taking an image from the future i would use one of the pictures taken on the photoshoot. this is becasue if i took an image from the future it wouldnt be as good quality. i have used a simple shot of me up against a brick wall. i have then changed the bricks into cartoon on photoshot and then i have changed some of the bricks into 6 different bright colours. this keeps it with my initial idea of making the magazine advert eye catching. Too make the advert as much like a real advert i have added some logos onto the bottom and i hope to also add copyright and trade mark logos in as well. I have put the title of the song onto my legs as i am wearing dark jeans and it makes the white font stand out and gives you something else to look at.

Peer Feedback for music video

The genre characteristics are typical of a rock/pop song as there is performance from the band as well as the main artist. This is typical as there is a shot of the main artist then it is cut and the audience sees the band again.

The visuals within the music video illustrate the lyrics; an example of this is the line “I can’t find my shoes” the visuals show the artist walking along the pavement without shoes on. Another example of this is that the lyrics state “hair is a mess” and the main artist is playing with his hair but also there is text saying the lyrics within the frame.

The visuals and music within the video complement each other. At the start of the video we can both see and hear the band playing, this then changes and the audience is shown the main artist. Later on in the song we see the band playing again and there is a switch between the drums and guitar, this is done as the audience can hear them and see them at the same time. Also in the video editing has been used to go along with the beat of the song. This is when the artist is walking down the street and on the beat each time the image is doubled it starts out with the image, it is then doubled and ends up with many copies of the same image. This is done four times within the video as this is how many times the instrumental is repeated.

The demand of the record label would have been met as the video completely focuses on the main artist and the band. This is because the locations used are quite simple and plain, therefore the audience is not looking at what is going on around but is focused on the artist. Also there are many mid shots of the artist where there is central framing, showing the artist in the centre of the frame. There are also a few costume changes which also promotes the artist.

The camera work used within the video is very effective. There are many mid shots of the artist in the centre of the frame; these are filmed well as even though the camera is moving it is still steady as the artist is walking. There are also close ups of the instruments which works well otherwise the same shots all the time would seem repetitive, as there are many mid shots.

The editing within the video is effective; the idea of the lyrics being written on the shot is good and gives the video a more unique visual style. Also there are quick cuts between shots which keep the attention of the viewer.

The props used in the piece are good as there are the instruments and the mic for the singer. This makes the video seem more realistic and professional which is important for the video. These are the only props used within the music video. The costumes used in the music video are what an everyday man would wear this being jeans and a top, making the artist seem like an everyday person. The lightening used within the video is natural as most of it is filmed outside; this makes the video seem light and bright and therefore fits the genre being pop/rock.

Image For Idea One (MAYBE)

This is an example shot taken from the footage that we were considering using for our final idea.

Magazine Advert

The idea for the magazine advert is to take a picture of Porson Avenue which is a alleyway we shot down. With this image we want to put pictures of clothes in and make it look like they are laying on the floor. this would link into the title as it is "Too Famous To Get Fully Dressed". it would also link because it is down the street we filmed on. with this the title name would be dotted around the screen to make it a bit different.

CD Cover Idea

This is a image from the opening titles of a film called Juno. The idea i have is similar to this but slightly different. My idea is to take a shot of me walking down one of the streets and take away the natural background and then create a cartoon background so the bushes would be bright green and all one colour. I believe that this would be good because it would make the product stand out because of the bright colours it would make the CD cover eye catching. The final piece would look like this one but instead of having normal clothes my face would be natural colours. The shot of me i would like to use would be when i am walking down a residential road where there are bushes on my left and grass and trees on my right. Or alternatively the one next to the main road and just have one car in it which would be changed into cartoon. This would be a lot more difficult though. The main reason for me doing this is because i want the product to be eye catching and very different to any other CD cover. This is the type of shot i would like to use for the CD cover.

Idea One

This is a few drawings of ideas we have been brain storming for our media project. We have the basic idea drawn up here and the other ideas are being drawn up.

Camera Loan

We have decided that we are going to loan out a camera, to get some better shots for our Digi Pak so we can have more of a variety.
There are two ideas that we are going to try out one of which Charlie came up with which is of clothes scattered around the locations in the video and cartooned up a bit and made to look a bit smart.
The second idea we have is of the basic shot that is in the original footage of him leaning against the lamp post and of him smirking at the camera maybe more tilted to bring some artistic qualities out.
We plan on loaning a camera out on the Friday lesson to create and take the pictures so we have time to work on the final pictures.

Digipak cover

I think that this image would work well for the digipak cover, as it is a close-up image of the artist using direct gaze, which is good for the demands of the record label as people will straight away be able to recognise the artist and link the image to the music video.



However, I think that a image featuring a whole band will relate to the target audience, of teenagers who like indie music/scene, more as they tyically enjoy band music and will immediatly see the artist performaing in a band. It also cummunicates the genre well as indie music tends to be made up of bands and includes instruments, so this image applies with the genre characteristics.

I think this shot would be the best choice for a Digipak cover because it shows the whole band and shows the lead singer. I think having the band is better than just the lead singer because its better to show people its a band otherwise it can misguiding and look like a solo album.

Digi Pak and CD cover.

Looking into the video and idea's for our digipak and CD cover ive thought about using some of the shots,one of which is Charlie, the main lead in our music video, leant against the lamp post with a casual smirk or a serious expression.
I think this shot would be a good one to use as it has features many features that adapt onto our main intent, such as the image of the artist shows who it is based around and to give the band publicity. By using this shot you can also see the genre of the music as the artist is wearing general quite casual clothes that could be interpreted as indie which is what we had been aiming for. By stylising Charlie we have tried to reach out to our audience as a high selling point so i think this shot would work.
Another idea would be to use a shot of the whole band as this brings out more of a band look and has the retro rock look even though in most of the shots the band are looking in the more indie rocker looks but it gives the same representation of the group and their style.
Both of these ideas are good but out of them i prefer the first main idea as i think the shot looks more official unlike the band shot which has less credabilty.

Possible Dvd Cover

I dont think we have any other shots that are strong enough for the cover or the digipak. I think that there should be lots of shots like a collage of different band shots surrounding a picture of the main singer. the reason i took this picture is becsaue i think it looks like a good band shot, if i were to choose another one it would be one of the whole band performing. But i do think that we should put our stronger shot onto the back of the dvd cover.

The immaculate collection By Madonna - DVD Cover.

The DVD case uses the distinct image of of a stylised image of Madonna which looks like its been shot or screen grabbed from the actual music video. The main background is featured on a blue background, which fits in with the Madonna label on the bottom right corner which represents the song. Madonnas picture is formatted in a modern style with extreme eyelashes that pull out the facial look and bring out the musician.

The back of the DVD case has kept in the same idea as the front cover as it keeps an image of Madonna and has the same blank background which makes her stand out on the case. They have the basic song title lists in the same style as what is on the front in a gold text.

On the base of the back there is all the information such as the labels and parental guidance and the ratings to make the back official.

The DVD case has the basic spine cover with a simple text with the artists name and the album name to promote the information and advertise them. Including a rating label and the official DVD label.

Digipak

A Digipak is digital footage of the band either CD or a DVD sometimes it contains both.

A digipak consists of various special edition content e.g.

• extra features
• interviews
• making of
• posters
• vouchers
• bonus tracks
• track list

Conventions of Magazine Adverts

the point of a magazine advert is to:

Grab peoples attention,

To advertise:

• Artist name
• website, facebook, myspace, music press
• reviews
• where available

Image

label

Represents artists

What type of audience is it targeted at?

Relationship with other products

Analysis of Magazine Advert

The poster is advertising a Live CD and DVD, this is obvious to see as it is in bold, capitals in white which contrasts with the negative background. The name of the product being advertising is 'Milwaukee At Last!!!' which is eye-catching, as the text is bright and multi-coloured, which contrasts to the black background. The artists name 'Rufus Wainwright' is featured in between the dvd title, which makes the poster quirky to fit with the artists image. The relevant information of when the product is released 'out 7th september' is featured at the center, bottom of the advert and includes information about what the dvd shall contain 'contains 4 exclusive postcards'. In the bottom left hand corner is the artists official website 'www.rufuswainwright.com', which is in much smaller text than the rest of the information as it is more insignificant. On the bottom right hand side of the advert is the artists record label 'DECCA records - a universal record company' and where you can buy the product from 'amazon co uk'.

To the right of the advert is an image of the artists, as if he is performing live, which shows that the product is a live CD and DVD. this is needed for demands of the record label, so the audience know who the artist is.

i think that the advert is aimed at a target audience of indie teenagers as the advert is quirky, which fits the the artists image, as he is wearing colourful clothing, which the text mimics.

Final Music Video

Editing

We have added effects to some of our footage to replicate the same image into multiple images on one screen to the beat of the song. We also lightened the earlier footage of the artist in the bathroom at the tap and in the bath to make the footage lighter and decided to remove the footage of the artist clearing-up a room as the footage was too grainy and not to the same standard as our latest footage. We are going to add footage of the artist walking down the street earlier on in our video to set up the scene of the video and make it flow better as a performance video, rather than some narrative early on and then complete performance for the rest.

Feedback

From speaking as a group and with Andrea, we have decided to focus more on the walking down different streets and drift away from the scenes in the house and bathroom. At the start we are going to have a spilt screen of all the streets i have walked down. Also there is a solo in the song and after the solo the music goes back to normal, we are going to add some effects as we don't have many at the moment. we hope to take four different and spilt them into 4,8 and then 16. We were given sum useful criticism about some of our slides in the house, because we used natural light which was rather dim we were told it would benefit us by using a lighter filter to make the shots brighter so it wouldn't look dull.

Editing

We are near the end of editing our final video, Using the skills we have learnt over the years we have managed to create a decent video with various shot, effects and unique ideas. We have not finished yet and we have all agreed to come in for open evening which means we will have a few extra hours we can use for editing and finishing up our project in time for the deadline.

Editing 09/11.09

We looked through our new footage and continued to edit the video using the new footage. We have replaced previous footage with new footage of the artist walking down the streets, which goes with our initial idea a lot more and fixes problems seen in the feedback. We also filled in the black space in our rough cut.

We shall continue editing next lesson and have booked time to edit after college also.

Filming

We filmed some more footage in our lesson on friday, which included the artist (Charles) walking down different streets, as planned, in different costume with different shot types. We also filmed some close-up shots of Charles so the video will have some clear footage of him lip-syncing.

Plan for Re-Shoot

Video Edit Deadline: Friday 13th November

We are going to re-shoot footage on friday 6th, which will then leave us monday, tuesday and friday to edit, plus because of open evening on wednesday we have booked our computer so we can come in and edit then too.

What we are shooting:
The artist, Charles, walking along various streets in different costumes, for the whole of the song track, including him singing. We will get a variety of shots, (long shots, medium shots, side shots) and will also capture some clear close-ups of charles singing, as from our feedback it is suggested that we need clearer footage of the artist singing in our video, so this should rectify this problem. The footage will be cut together and we shall also try to slipt screen it so he is walkjing side by side in different areas in the video, singing down different streets, these scenes can be added in throughout the video, along with more band performance, which were said to be our best pieces of footage and will help our video have more continuity, as our feedback said that this is needed to make the video less confused.

People Acting:

• Charles

People Filming:

• Charmaine
• Lilly
• Stephen

Then we shall edit as a group next week.

Group Review

To make the continuity of the video footage better we are going to re-shoot the artist (charlie) walking along different streets, with different costume, then we shall cut between them and also try to split screen them. This will also make the video fit better with our storyboard and will follow our original idea more, as the video has become fragmented with different scenes. However we added a mixture of different scenes to try and make the video more interesting, by giving the video a variety of scenes. Although, we understand how it could be making the video appear confused and messy so hopefully the new footage will fix that.

In the new footage we will also try to capture more variety in shots, (such as long shots, close-ups and side shots). Charlie will re-learn the lyrics to make sure that we can get some clear shots of the artist singing for artist representation and to meet the demands of the record label.

Teacher Rough Cut Feedback

I think the band performance is the strongest footage you have, along with the walking shots, i think you should introduce them earlier on. Have you been following your storyboard? Currently your video feels a little disjointed, and there are some continuity issues, such as your performer washing his face, then being in the bath, then being in the mirror and then back in the bath again..?
I would also advise you to have more close-ups. Remember that the point of a music video is to sell the artist as well as the song and you can't do that if you can't see your artist clearly.
I really like the close-ups of the instruments too.
The selection of mise-en-scene could be stronger, what makes your video look less like a group of students messing around and more like a professional music video?
Look at this video as a strong example of how to make a video that doesn't look like student's dancing around but looks, 90% of the time, like a professional artist starring in their music video

I realise that the above video is a different genre to yours but the things that make it good could equally be applied to your song. Use it as a basis to discuss what is needed to make your video better.
You have worked well so far - keep going.

Peer Feedback

The main character was shown in a positive way with lots of footage of him in various sequences yet they kept continuity throughout. There was plenty of close ups and he is clearly the main star.

The amount of different shots meant that we kept interested. There was, however, a large gap in the middle of the film which detracted from the overall story.

Peer Feedback

s1-23 - the guitars don't seem to be plugged in during the performance aspect of the footage. The beginning cuts very well to the music and the final shot brings the cut nicely to a close. During the performance bit maybe you should be more careful about location and what's in the shot in the background. The lip syncing is well done and the performance is enthusiastic.


Music and Visuals - the guitar solo seemed to be more focused on the bass than the guitar, the cuts are up beat and movements made during the performance and narrative are to the beat.

Peer Feedback

Shaun, Ruth, Emily & Gerald - Group 19

Lyrics & Visuals:
There are a lot of scenes when the lyrics relate to the visuals for instance when the singer quotes ' I cant find my shoes', and the video shows the character without his shoes. Furthermore the singer also quotes 'put on your ski hat and your vest' and shows the character putting on his vest. However the video could be improved by showing more of the band.

Rough Cut Genre Characteristics Feedback

Performance is typical of this genre and this music video includes a lot of varying performance which is good. It is good that it shows the whole band as well as the lead vocalist. The location doesn't convey a rock lifestyle so maybe for the gap extra footage could be filmed in a rocky/grungy/low lighted location. Charlie looks gorgeous in the costume but i think a bit of eyeliner could add to the costume for a rocker effect.
More shot types could be used and in some points of the film people are cut out of the shot or covered by other actors. The lip syncing is good and the rest of the video is very entertaining and technically good.

Rough cut

Front Cover Idea's.

The image would have the idea of the writing above it in the white background with the bold black writing.

If we were to use an image with this layout with the tilt the writing would be featured on the side where their is the space.

This image is a example to show what idea we have for the final background with the black font in the centre.

Digi Pak

FRONT:

For the front cover of our Digi Pak it will feature a photo of the artist leaning against a wall from one of the scenes in the music video, where he is walking down the street. Which gives it a clear link to the video and the music, it also shows the artist which is good for the demands of the record label.

The title of the music video 'too famous to get fully dressed' will be structured above the image of the artist, in a white strip background in a bold black font, therefore the contrast will make it eye catching. The use of the image will give the cover a colourful main feature so the cover is intriguing compared to being a simple black and white cover.

BACK:

The back cover idea is that the main background is a plain brick wall with the simple contrast of bold black writing of the tracks down the centre, which also includes the music video as a special feature.

SPECIAL FEATURES:

To bring out the idea of the special feature, which is to fit in with the use of the Digi Pak's for special feature CD's, there will be some kind of label on the front of the Digi Pak to bring out the speciality.

animatic

Incident

We had an incident with out media footage, in which our media video work had been saved as a copy into another groups folder. Fortunately we were able to rectify the problem and have been able to re-save and work on the project from where we left off.

Editing

Me and Lily did some editing for the beginning of the music video, cutting clips from the footage we have taken and putting it together in an order that works with the song. It has been difficult for us to stick to our orginal idea, due to weather conditions and not being allowed to take equipment outside to film, so we have had to create new ideas, (i.e. the music room for a band performance, instead of a field, and when it was raining we shot a 'party' scene inside a house so we wouldnt be wasting our booked filming time), but we do include band shots and scenes of the artist walking down different streets/pathways as we had preiously planned to do.

Charlie looked over the work and added to the video, suggesting what we should change, for example, cutting more of the clips quicker to add in more of a variety of clips at a faster pace so the video is more interesting and the viewer does not loose interest.

We plan to finish off the rough cut next lesson.

Cutting your video

With music videos, the way in which the editors cut it goes along and is in time wit the music. In Jay Sean's Down video it begins with a couple of cuts then there is a lot of movement rather than using cuts to keep the viewer focused. Because there is a dance routine there is little need for lots of cuts, its just one routine but from different angles. We now have the task of not only using visuals to go with music but cutting the video in time with the music.

The task we did as a class this morning was to watch La roux- in for the kill and clap every time the video cuts, and in doing this we realized how the video uses cuts when there is not much going on sound wise which we will use in our video.

Band Shot

Today we shot the band playing, as Wednesday we didn't have enough equipment. This time we did it in the music room as there was already a drum kit set up. We did about 6 different shots, 3 of the whole band from different angles and then close ups of each band member. As Charmiane was more confident at playing the guitar we did more shots of her playing. We did one main close up on lily from a bit more of a distance so that you couldn't she what she was playing. Also we have shots that we took on Wednesday which we can use in our video. This is to keep with our main idea of having many shots to change betweeen.

Field Scene

After the weather did not allow us to film in our original field location we decided to film on the college field and set up our equipment there. However, we found that we had problems with missing bits of equipment that we needed, therefore we could not film as much as we had initially planned to (including the full band shot). because of this we tried to angle the camera in a way that would disguise the missing equipment, using close-up and side shots of the instruments. We have planned to shoot this scene again next lesson with more parts of the needed equipment.

• guitar straps
• another guitar
• more drum kit
  

Teacher Feedback on blog and pitch

Your pitch demonstrated a strong visual link between your video and your digipak and magazine ad - however your blog doesn't currently reflect this. You need to sketch out your ideas for both of the ancillary tasks - use photoshop or draw it out and then photograph it. It is essential that this is done.
Also you need to try and make contact with the artist. Write to them from their myspace page and take a screen grab of your attempt to contact them.
Your pitch was very convincing but it feels from your blog as if your ideas have got a little lost, there are some posts which are currently incomplete - this needs to be sorted out. Where are the storyboard images you have taken, if you have made an animatic you must upload it. Also you need to communicate the overall style you are trying to achieve - post more videos that influence you, both student and professional videos. Take a look at blog of the week for more inspiration on how to enhance your blog.
Great work so far, keep going.

Mishaps.

We have had unforeseen problems in our media due to many different incidents such as weather and problems with props.

The problems with the weather on the Sunday of filming we had to make rearrangements and so filmed in the house rather than the initial idea in the field. We choose to carry on, on the Sunday as we didn't want to waste our filming time so did as much as we could on that day. Before we started filming we had equipment missing and so had problems and faults already as we had double booked with another class the dolly and so couldn't get the exact shots we wanted.

!

Today we did our main shoot, as the weather was terrible we had to change out idea of having a band in a field. This was becasue there was heavy rain and there was a lot of mud. We changed our idea to having the lead singer walking and going through everyday routine. the main singer is walking in 4 different locations and we hope to make it 6 different locations and also there is some footage shot in a house.

storyboard pics

call sheet

Group members and roles:

Stephen Dickens, camera, band member, editing

Lily Warne, camera, band member, editing

Charlie Littlefair, camera, band member, editing

Charmane Christie, camera, band member, editing

Locations:

Cambridge, (porson road) loc1

Bassingbourn loc2
music studio loc3

People needed:
Charlie Littlefair
Lily Warne
Charmane Christie

Stephen Dickens

shooting schedule:

Date/location/scene/cast

6/10/09/ loc 1/ Singer walking down the street/ Stephen, Charlie, Lily, Charmane

11/10/09/loc 2/various band members in cutscenes/Stephen, Charlie, Lily, Charmane

16/10/09/loc 3/Band performing to complete song from various angles/Stephen, Charlie, Lily, Charmane.

Requirements:

Kit: Still camera, Video camera, Tripod and Dolly

Props: Full drum kit, bass guitar, fender, microphone with stand.

Costume: General Indie clothes

Location 2:

Test shoot

Today we did a run through of our walking scene to judge how we could get the best outcome possible. First we judged the surface to see if we could use the dolly to get tracking shot but so the camera wasnt shaky, which worked quite well once we got it sorted which took a few minutes. Just to compare and see if it would be better quality, we held the camera rather than using the dolly because we found that the dolly shaked when it hit a bump, and we found the hand-held version

Similar Shots

genre characteristics

Our music video is indie music where it the camera focus's on the band and there are cut scenes where someone is walking down the street. metro station is a good example of a indie rock band because it has everything you would expect to see in an indie video such as a live band performance and cutscenes which is quite similar to our video.

Filming Plan

Tuesday,
- The filming in Cambridge will take place were the band members are walking down the street singing.
-Each band member will be walking down the street at different times down different streets.
- Different shots like long mid and close ups.
Sunday.
- Main band shot in the field
- drummer walking down tack field
- sofa shot with band on sofa

Goodwin's Theory of Music Videos

• Links between Lyrics and Visuals
• Links between Music and Visuals (Complimentary, Contradicting or Amplification)
• Genre characteristics
• Intertextual reference
• Notions of Looking (objectification of women)
• Voyerism (direct gaze, other people looking at artist, insight into artists life, screens and mirrors)
• Demands of the Record Label (representation of the artist)
• Performance based, Narrative based or Concept based music videos

Information about Music Videos

• They follow specific genre conventions
• ..OR they are experimental/abstract
• The video lasts the length of the music (sometimes even longer)
• Can be performance, narrative or concept based
• Music and moving images have long gone together

Some people believe they are a distinctive art form which can allow directors to create really interesting, creative opportunities.

In the 1920s & 1930s there was a lot of experimental film.

The 'Soundies':

• early US jukebox
• allowed the first time for people to see the artist perform

In the 1960s music video promos were produced, which were used on 'Top of the Pops' in the 1970s. They were used as a substitue for when the band was on tour.

When MTV was produced there was a boom of promo videos in the 1980s. Spin-off music channels were also produced, such as 'Smash Hits' and 'Q'. There are now separate music channels set up in order to specialise in one genre of music, i.e, 'MTV Base' and 'MTV2'.

Example of Goodwin Analysis (taken from main blog source)

How to analyse a music video...
Andrew Goodwin writing in ‘Dancing in the Distraction Factory’ (Routledge 1992)

• Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
• There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
• There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
• The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
• There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
• There is often intertextual reference (to films, tv programmes, other music videos etc).

Auteur Presentation 2

S1 Autuer Presentation - Spike Jonze

View more presentations from Media Studies.

Goodwin Presentation 2

S1 Music Video Analysis - Goodwin

View more presentations from Media Studies.

Goodwin Presentation 1

S1 Music Video Analysis - Goodwin

View more presentations from Media Studies.

Auteur Presentation 1

S1 Auteur Presentation - Hammer and Tongs

View more presentations from Media Studies.

Mood Board

Analysis of Jay-Z Poster

Compared to Mika's bright and eye-catching poster, Jay-Z's poster is simply black and white. This may be to make the artist appear more professional and 'grown -up' to appeal to his audience.
I think that the normal demands of the record label used for a video do not apply within the poster either, as in a video normally the record label require many shots of the singer to make sure he is essentially being sold to the viewer as an artist they will want to listen to, whereas this poster does not include a single image of the artist. This shows that they believe that simply the use of his title 'Jay-Z' is enough for people to recognise him.
Although the poster does include all of the needed information, (listed in the 'Analysis of a Mika Poster' post), personally I do no think that the poster is very effective as the lack of colour and images means that nothing is there to catch the readers attention, as the poster is not eye-catching.

Analysis of Mika Poster

This is the magazine add and video for Mika's new song We Are Golden. The magazine and the video are very similar in the way that there is a lot going on and there are lots of bright colours.
The bright and ''busy'' image on the poster also reflect Mika's personally lively image that he's known for.

The poster holds the ket conventions that we will need to include on our own poster:

• Artist name
• Photo of Artist
  
• Album name
  
• Date of album release
• Songs that are included in the album
• Record label
• How it's available (CD, Deluxe CD and Download)
  

About Butch Walker

Link to Butch Walker website

His latest album cover:

Butch Walker Information:

Butch Walker (born Bradley Glenn Walker on November 14, 1969) is an American recording artist, songwriter, and

(sources from Butch Walker website and Wikipedia)

Project Outline and Deadlines

Deadlines:

• Music Video Shooting Deadline: Monday 19th October 9am
• Music Video Rough Cut Deadline: Last lesson of week ending 23rd October
• Music Video Final Deadline: Last lesson of week ending 13th November

• Ancillary Products Deadline: Last lesson of week ending 27th November

• Evaluative Writing Interim Deadline: 9am to Moodle Monday 7th December
• Evaluative Writing Final Deadline: 9am to Moodle Monday 14th December

Camera Information:

1. Before the rough cut deadline, you will be able to take a camera for 2 overnights or 1 weekend. The first opportunity you will have for filming is Friday 2nd October from 4.10pm.
2. Between the rough cut and the Final deadline, you will be able to have a camera in the lessons and for 1 overnight. No weekends.
3. You can have a stills camera in the lessons and for 1 overnight, from the point where filming commences. It is possible to have your video and stills cameras at the same time. This actually might be advisable.

Cd Cover

http://www.youtube.com/watch?v=s00Kgm-Kjic
This band is called eagle-eye cherry, they are also very similar to Butch Walker. But there is a difference this band are a bit slower paced and i think that the cover shows this. The lead singer looks quite sad and a little wierd. The picture is taken in a sepia affect, which i think increases the sad feeling you get from the image.

Research into Digipaks

A digipak is a style of CD or DVD packaging, often used for special addition CDs and DVDs.

They are one of the first alternatives to jewel cases and became popular amoung recording artists in the 2000s.

Digipaks typically consist of a book-style paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.

They are less likely to crack compared to jewel cases, but the plastic teeth used to hold the disc in place inside the packaging is brittle and can easily snap and break if the digipak is trodden on or crushed in some way.

Digipak manufacturers are trying to make the digipaks more environmentally friendly by introducing recycled components into the product.

Example of a Digipak:

CD Covers

This cover is from a band called Arctic Monkeys, a similar band to the one we are using. The cover is very simple but i think that it is very appealing to the eye. I really like the dull colours mixed with the very bright colours. The bands name is on the cover and the writing is the writing they use for all there covers and posters. It is a Arctic Monkeys trademark. There are no band members on this album but as it is not there first album they don't need to. I don't think from this cover you would know the type of music you would be listening to.

MySpace Link To Butch Walker

http://www.myspace.com/butchwalker

Track 3, main idea

Our pitch for track 3 is as the initial idea expresses it,

Our main idea is generalised over the band and the instruments and artist, We start this idea with cameras following the band members walking around until they meet up at a random point and then switches into the band playing music in a random field with mixed camera shots that mold to the music beats and flow with the rhythm.

The music video changes as it follows different musicians from the band for example; follow the guitarist down the street playing his part or the singer walking through a park in some random locations to keep the interest in the video and the audience entertained until as i mentioned before they meet up.

The scenes you witness in the video will change rather dramatically so it doesn't keep repeating the same bland places.

We also had an idea, that we mentioned in our idea for track 11, where we have the singer sat on a sofa some where in a house maybe and he turns channel onto a shot of a band in a field or a artist walking down the street and from this point their is camera movement that motions into the TV and then the rest of the music video happens. It ends in the same intro as the guy who was on the coach turns off the TV and leaves.

Some of these ideas are a bit out their, but we have worked out that it is a possible idea and the music video would be able to be made.

Lyrics

That was a helluva party last night
I cant believe i helped you break up a fight
Trust fund kids should stay away from clubs
I remember my first beer too
I coulda used a little more to do
The conversations got snorted
And i cant find my shoes
So lets go to the coffee shop
Dressed like we are
And make people think (its what we do)
All day, we sing la la la
All night we go blah blah blah
All morning we just yawn a lot lot lot
Yeah it makes ya look better
When you look like u got nothin better to do
God your hair is a fucking mess
So hurry put on a ski cap, and maybe a vest
Just try kinda hard to make
It not look like ya tried at all
I know a place with a line outside
Where we can maybe get a table
Sitting side by side
We can listen to the conversations
Like flies on the wall

Pitch idea for track 11 - narrative and performance

Starts off with singer sitting down on sofa and switching on tv, which the band appear on music channel. The tv then changes to the main screen/scene.
Band in a white room performing with strobe and coloured lights - direct gaze and close-ups.
Inspired 80s theme.
People dancing around the band, focusing of main girl (dancing around the singer) - objectification of women.
At the end of the 'music video' Girl from 'music video' comes in and sits down next to the singer on the sofa, contrast to the 'video'. Simply a 'hi' or wink or something.
Quick cut off - black screen.