Lily Warnes Evaluation.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

In many ways our media final piece has been involved in trying to challenge the forms and conventions, for example we tried to create our final piece into a more effective music video by adding in effects in final cut to improve the viewing, such as the writing that appears to adapt on the lyrics in the song and where the main band music appears in the centre of the song we split the screen so that it changes with the beat. Both of these were very effective in our project, and we were given good feed back for these new effects as it gave the audience something that would keep them watching. Having these features in our main media project really adapts our music video into what could be a real music video as it does stay featured on the one artist and character, it also is kept in genre with our music video, Indie.
The ancillary tasks are represented as quite real media products as we used the workshop of photoshop to adapt and improve the photos we had of Charlie and kept in theme with the video. We used a technique called 'posterising' that made the work look much more official. The text on the work also looked proffesional as we choose a standard style that suited our work.
Over all our final products all had the features and effects that could challenge the idea of real media related products.

How effective is the combination of your main product and ancilliary texts?

I found that both our music video and ancillary tasks we made were formed so that they all fitted into the same genre, Indie. We created the final products to have the similar effects, for example i mentioned before the image distortion and the use of photoshop to create a more unique style. During the creation of our ancillary tasks we used photoshop and screen grabbed some images from our final cut project just so we could enhance our image collection and make it more realistic to official media products.

What have you learnt from your audience feedback?

Without having peer and audience feedback we wouldnt of been able to create and modify our final piece to the standards of our audience. We were aiming for the teen age range so by reacting to the criticisms and working on our plus's to our advantage we were able to modify our music video. A few examples of criticisms we recieved were mainly that we needed to add more into our music video and give it something more special so that it stands out, and can keep the audience interested.

How did you use new media technologies in the construction and research, planning and evaluation stages?

Through out the creation of our media products we used many new technologies that were able to help us advance in our forming of the final product. We used many computer related products; such as the world wide web we used this to research related videos on the web by using such sites as youtube. We also used the internet base of Google to find ideas for our ancillary tasks as we looked for images and other band covers. We had the availability of using many media realted products to help us in the making of our work, for instance the use of final cut to edit the music video together and photoshop to expand our digi pak style.

Dvd cover final

Image For Idea One (MAYBE)

This is an example shot taken from the footage that we were considering using for our final idea.

Idea One

This is a few drawings of ideas we have been brain storming for our media project. We have the basic idea drawn up here and the other ideas are being drawn up.

Camera Loan

We have decided that we are going to loan out a camera, to get some better shots for our Digi Pak so we can have more of a variety.
There are two ideas that we are going to try out one of which Charlie came up with which is of clothes scattered around the locations in the video and cartooned up a bit and made to look a bit smart.
The second idea we have is of the basic shot that is in the original footage of him leaning against the lamp post and of him smirking at the camera maybe more tilted to bring some artistic qualities out.
We plan on loaning a camera out on the Friday lesson to create and take the pictures so we have time to work on the final pictures.

Digi Pak and CD cover.

Looking into the video and idea's for our digipak and CD cover ive thought about using some of the shots,one of which is Charlie, the main lead in our music video, leant against the lamp post with a casual smirk or a serious expression.
I think this shot would be a good one to use as it has features many features that adapt onto our main intent, such as the image of the artist shows who it is based around and to give the band publicity. By using this shot you can also see the genre of the music as the artist is wearing general quite casual clothes that could be interpreted as indie which is what we had been aiming for. By stylising Charlie we have tried to reach out to our audience as a high selling point so i think this shot would work.
Another idea would be to use a shot of the whole band as this brings out more of a band look and has the retro rock look even though in most of the shots the band are looking in the more indie rocker looks but it gives the same representation of the group and their style.
Both of these ideas are good but out of them i prefer the first main idea as i think the shot looks more official unlike the band shot which has less credabilty.

The immaculate collection By Madonna - DVD Cover.

The DVD case uses the distinct image of of a stylised image of Madonna which looks like its been shot or screen grabbed from the actual music video. The main background is featured on a blue background, which fits in with the Madonna label on the bottom right corner which represents the song. Madonnas picture is formatted in a modern style with extreme eyelashes that pull out the facial look and bring out the musician.

The back of the DVD case has kept in the same idea as the front cover as it keeps an image of Madonna and has the same blank background which makes her stand out on the case. They have the basic song title lists in the same style as what is on the front in a gold text.

On the base of the back there is all the information such as the labels and parental guidance and the ratings to make the back official.

The DVD case has the basic spine cover with a simple text with the artists name and the album name to promote the information and advertise them. Including a rating label and the official DVD label.

Filming

We filmed some more footage in our lesson on friday, which included the artist (Charles) walking down different streets, as planned, in different costume with different shot types. We also filmed some close-up shots of Charles so the video will have some clear footage of him lip-syncing.

Rough cut

Front Cover Idea's.

The image would have the idea of the writing above it in the white background with the bold black writing.

If we were to use an image with this layout with the tilt the writing would be featured on the side where their is the space.

This image is a example to show what idea we have for the final background with the black font in the centre.

Digi Pak

FRONT:

For the front cover of our Digi Pak it will feature a photo of the artist leaning against a wall from one of the scenes in the music video, where he is walking down the street. Which gives it a clear link to the video and the music, it also shows the artist which is good for the demands of the record label.

The title of the music video 'too famous to get fully dressed' will be structured above the image of the artist, in a white strip background in a bold black font, therefore the contrast will make it eye catching. The use of the image will give the cover a colourful main feature so the cover is intriguing compared to being a simple black and white cover.

BACK:

The back cover idea is that the main background is a plain brick wall with the simple contrast of bold black writing of the tracks down the centre, which also includes the music video as a special feature.

SPECIAL FEATURES:

To bring out the idea of the special feature, which is to fit in with the use of the Digi Pak's for special feature CD's, there will be some kind of label on the front of the Digi Pak to bring out the speciality.

animatic

Incident

We had an incident with out media footage, in which our media video work had been saved as a copy into another groups folder. Fortunately we were able to rectify the problem and have been able to re-save and work on the project from where we left off.

Editing

Me and Lily did some editing for the beginning of the music video, cutting clips from the footage we have taken and putting it together in an order that works with the song. It has been difficult for us to stick to our orginal idea, due to weather conditions and not being allowed to take equipment outside to film, so we have had to create new ideas, (i.e. the music room for a band performance, instead of a field, and when it was raining we shot a 'party' scene inside a house so we wouldnt be wasting our booked filming time), but we do include band shots and scenes of the artist walking down different streets/pathways as we had preiously planned to do.

Charlie looked over the work and added to the video, suggesting what we should change, for example, cutting more of the clips quicker to add in more of a variety of clips at a faster pace so the video is more interesting and the viewer does not loose interest.

We plan to finish off the rough cut next lesson.

Mishaps.

We have had unforeseen problems in our media due to many different incidents such as weather and problems with props.

The problems with the weather on the Sunday of filming we had to make rearrangements and so filmed in the house rather than the initial idea in the field. We choose to carry on, on the Sunday as we didn't want to waste our filming time so did as much as we could on that day. Before we started filming we had equipment missing and so had problems and faults already as we had double booked with another class the dolly and so couldn't get the exact shots we wanted.

storyboard pics

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S1 Music Video Analysis - Goodwin

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Auteur Presentation 1

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Mood Board

Project Outline and Deadlines

Deadlines:

• Music Video Shooting Deadline: Monday 19th October 9am
• Music Video Rough Cut Deadline: Last lesson of week ending 23rd October
• Music Video Final Deadline: Last lesson of week ending 13th November

• Ancillary Products Deadline: Last lesson of week ending 27th November

• Evaluative Writing Interim Deadline: 9am to Moodle Monday 7th December
• Evaluative Writing Final Deadline: 9am to Moodle Monday 14th December

Camera Information:

1. Before the rough cut deadline, you will be able to take a camera for 2 overnights or 1 weekend. The first opportunity you will have for filming is Friday 2nd October from 4.10pm.
2. Between the rough cut and the Final deadline, you will be able to have a camera in the lessons and for 1 overnight. No weekends.
3. You can have a stills camera in the lessons and for 1 overnight, from the point where filming commences. It is possible to have your video and stills cameras at the same time. This actually might be advisable.